Selfies are no longer the domain of duck-faced teenaged girls. (That’s not an insult. It’s a description. Google it.) They’re gaining in popularity among adults and businesses too. Selfies are a way of showing customers and potential customers a “behind the scenes” look at your business. They also are an effective way of telling your business story.
In addition to selfies, photo bombs can be lots of fun as they are extremely shareable content. Photo bombs start off as portraits, similar to selfies, but the person in the foreground is upstaged by what’s going on behind him/her.
Here are 5 types of selfies/photo bombs you should take for your business and post to your social streams:
Your History A selfie of the business owner in front of something historic about the business or the year it opened. Good ideas include standing in front of an old picture of the business from way back when, standing in front of a former owner’s portrait, or the first dollar made in the business. If you founded the business yourself, recreate a picture of you taken when you first opened and display them side by side.
What Makes You Unique (and the same) This picture is all about showcasing your personality but remember it is for business as well. Try taking a shot in front of a favorite collection or hobby, a picture of you in your favorite spot in town, or you enjoying your favorite meal.
When you post it ask a question of your audience, so while it appears to be about you, you are opening it up to a greater connection with them. Have fun with it. For example, taking a picture of you in the morning with your coffee/favorite mug. The caption could read, “You should’ve seen me before I had my first cup. Anyone else unapproachable before their morning coffee?”
You and Your Right Hand Not literally.
This selfie is a picture of you and the person (or people) who helps you beyond measure. It could be someone who works for you, or a vendor partner, your entire team, or your best customer. The point of this selfie is anything but self-serving. Show some appreciation on a grand level. Mention how thankful you are for that person in the post.
Answer the Most Common Question Asked of Your Business This selfie is a unique way of answering the most commonly-asked question you hear in your business. For instance, if you are always asked your hours take a picture of yourself Vanna White style showcasing your open sign and listing your hours. Make it funny and you’re more apt to see shares.
Show the Busy-ness This idea is more of a photo bomb than a selfie but sneak up on your employees hard at work, or sneak into a meeting and take a picture of yourself with them in the background.
The key to this shot is the caption you use when posting it. Something funny like, “This team is always hard at work, regardless of what I’m doing.”, makes people laugh. Let’s face it, people identify with jokes about hard-working employees and their bosses.
Selfies and photo bombs lend a humorous air to your social media shares. They delight your audience and show a fun side of your business.
All social media posts should either educate, entice, or entertain. With selfies you have the last one covered brilliantly.
Christina R. Green teaches small businesses, chambers and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and Memberclicks.
She’s just a bookish writer on a quest to bring great storytelling to organizations everywhere.