Google Glass appeared on the scene in 2012. Google promoted its prototype of a wearable device with a camera and display with great fanfare and cool videos. The product was never made widely available to consumers, but it showed potential as a disruptive technology in terms of the miniaturization and display technology it used. Many tech pundits have been predicting that Google Glass would become ubiquitous—worn by millions. And yet, Google announced in January 2015 that it would cease production of Google Glass. How did this groundbreaking technology fail so quickly? Or did it fail at all?